How to Get Trustpilot Reviews in 2025: A Complete Guide for Businesses

Trust matters more than ever in today’s digital-first world. With consumers becoming increasingly reliant on peer-generated content before making buying decisions, platforms like Trustpilot have grown into powerful tools that shape reputations and drive conversions.

In 2025, Trustpilot continues to be one of the most trusted review platforms globally, helping businesses of all sizes build transparency, attract new customers, and establish long-term credibility. But how do you get more Trustpilot reviews—authentic, helpful, and policy-compliant ones? Let’s dive into a step-by-step guide to help you grow your Trustpilot presence the right way.

Why Trustpilot Still Matters in 2025

“Trustpilot is not just a review site—it’s a marketing asset. Smart brands are treating it like social proof currency.”
— Elena Hart, Digital Marketing Strategist, BrandTalk Media

In a time where trust is the new currency, 82% of consumers now say they trust online reviews as much as personal recommendations (Statista, 2024). Trustpilot helps:

• Improve SEO by indexing reviews in search engines
  
• Build customer confidence via verified ratings
  
• Drive up to 30% higher conversion rates on product and landing pages
  
• Offer real-time insights to improve customer experience
  

A 4.5-star Trustpilot profile isn’t just nice to have in 2025—it’s a business essential.

Step-by-Step: How to Get Trustpilot Reviews in 2025

1. Start with Happy Customers: Timing is Everything

The golden rule: Ask for a review when your customer is happiest.

Trigger review requests:

• Right after product delivery or order completion
  
• Following a successful support interaction
  
• After receiving positive feedback via chat or email

“When emotions are fresh—good or bad—that’s when customers are most likely to leave feedback.”
— James Keller, Customer Experience Lead, CX United

You can automate these requests using CRM tools or Trustpilot’s APIs to ensure consistent outreach.

2. Use Trustpilot’s Verified Invitation System

Trustpilot offers businesses an Automated Invitation Tool that helps you collect verified reviews. These reviews carry more weight and appear with the “Verified” tag, increasing your credibility.

Benefits:

• Automated delivery via email or SMS
  
• Higher open and conversion rates
  
• Full compliance with Trustpilot policies

Best Practices:

• Keep subject lines clear: *”How did we do? Your feedback means everything.”
  
• Use your brand voice, but keep it friendly and genuine

3. Display Trustpilot Widgets Across Your Site

Adding TrustBoxes or Trustpilot widgets to your website serves a dual purpose:

• Showcases real, unfiltered customer reviews
  
• Encourages new users to leave feedback after purchase

Where to place them:

• Homepage and About pages (to build trust instantly)
  
• Product pages (to increase conversion)
  
• Post-checkout page (to prompt instant review submission)
  
• Footer section of emails and newsletters

4. Use QR Codes for Offline Engagement

In a hybrid digital-physical retail world, QR codes are a great hack to gather Trustpilot reviews.

Steps to implement:

1. Generate a custom Trustpilot review link
   
2. Convert it into a QR code (using free generators like QRCode Monkey)
   
3. Print on packaging, receipts, posters, or thank-you cards

Copy Ideas:

• “Tell us what you think! Scan & review in under a minute.”
  
• “Help others choose right. Leave a quick review.”

5. Run Review Campaigns (Ethically)

While direct payment for positive reviews is prohibited, incentivized review campaigns are allowed if they comply with Trustpilot’s guidelines.

Campaign ideas:

• Monthly giveaway: “Leave a review for a chance to win a $50 voucher!”
  
• Social spotlight: “Get featured on our page when you share your experience.”
  
• Exclusive perks: “Your feedback unlocks early access to new products.”

Important: Incentives must be for all reviews (not just positive) and clearly disclosed.

6. Respond to Every Review Publicly

Public replies to reviews — both glowing and critical — demonstrate that you value transparency and customer input.

“People trust brands that care about every voice, not just the compliments.”
— Kiera Simmons, Reputation Manager, ReviewWise

How to respond effectively:

• Thank positive reviewers and reference their feedback
  
• Stay calm and professional when responding to negative reviews
  
• Offer solutions and invite unhappy customers to reach out offline

7. Train Your Team to Ask Naturally

Whether it’s customer service reps or in-store staff, your team should know when and how to request reviews without sounding pushy.

Sample script:

“We’re always working to improve—if you had a good experience, a quick review on Trustpilot would mean a lot to us.”

Consider internal incentives to motivate employees to gather reviews ethically.

8. Leverage Social Media & Email Channels

Make review requests a seamless part of your communications:

• Add CTAs like “Review Us on Trustpilot” at the bottom of newsletters
  
• Share existing reviews as Instagram Stories or LinkedIn posts
  
• Use swipe-up links or smart buttons in bios and posts
  

Catchy CTA ideas:

• “Help us help others. Tell your story.”
  
• “Your voice = someone else’s confidence. Leave a review!”
  

What NOT to Do in 2025?

As Trustpilot’s moderation policies have tightened, here are common pitfalls to avoid:

• Paying for positive reviews (it’s against their terms)
  
• Only asking happy customers (that’s considered cherry-picking)
  
• Asking employees to leave reviews
  
• Pressuring customers to change or remove bad reviews

Violating these rules can lead to flagged content or account suspension.

Don’t Have the Time? Let Leading Marketing LLC Handle It!

If you’re overwhelmed with managing your review strategy, look no further than Leading Marketing LLC.

With a team of seasoned review specialists and automation experts, we help:

• Strategize and execute Trustpilot review campaigns
  
• Integrate review workflows into your CRM
  
• Manage and respond to reviews at scale
  
• Ensure 100% compliance with Trustpilot’s guidelines

Want more reviews without the guesswork? Let Leading Marketing LLC take care of it. Contact us now!

FAQs (Frequently Asked Questions) 

Q1: Can I ask customers directly for Trustpilot reviews?

Ans: Yes! In fact, direct requests (especially after positive interactions) are the best way to gather honest feedback. Just avoid cherry-picking only satisfied customers.

Q2: Is it okay to offer rewards for leaving reviews?

Ans: Yes, with limits. You can offer incentives, but you must:

• Offer them for any type of review
  
• Clearly state that the review should be honest
  
• Avoid asking for “only positive” feedback

Q3: How quickly will I see results on Trustpilot?

Ans: You can start seeing new reviews within days of launching campaigns. However, the long-term value comes from consistency, automation, and engagement over time.