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The current era of business is largely a digital one. Regardless of the way company owners may want things to go, most customers will try to have their needs met by going the online route. Approximately 84% of potential clients require that companies facilitate transactions via digital means.
Therefore, any choice to forego attention to local SEO efforts is a decision to ignore a substantial amount of revenue.
Think of local SEO as a strategy that focuses on optimizing a company’s website to improve the chances that it will be discovered in area-specific search results. Several techniques, such as business listing optimization, citations, local backlinks, and more, will be used to achieve the desired results.
Whether you have a traditional brick-and-mortar setup or you operate exclusively online, local SEO efforts can translate to greater traffic. There’s also the benefit of building trust in the local community. Consider the following key benefits of this approach:
Achieving your business goals through Local SEO can involve a number of activities and campaigns, however, our strategic, results-focused approach ensures that we tailor our services to your precise needs. The result is that you only pay for the services that actually impact your business, boosting visibility, increasing brand awareness and delivering the customers you need.
As local SEO experts, we get the results you want, and when combined with this focused approach results in a cost-effective solution that delivers impressive ROI and puts your business ahead of the competition. As Local SEO experts, we cover everything you need to achieve your local business goals.
To find the best solution, we must first understand where you are today. Our local SEO audit profiles your current visibility along with local competitors, with appropriate campaigns developed based on this real-world data.
At the heart of any successful campaign is your Google business profile. We will claim ownership, verify and optimize your profile to ensure it is the effective centerpiece of your brand that your business needs.
We will research your local market, identify the best performing relevant keywords and ensure they are optimized within your content to boost search engine result positions and increase visibility and traffic for your business.
Our team will research all business listings and other promotional materials to ensure that your business details are accurate and up to date. We will update where necessary to ensure your name, address and phone number (NAP) are correct in all instances.
Word of mouth remains one of the most effective promotional tools any business can use. Leveraging online reviews to create a tailored image that boosts your reputation and profile can have a significant, positive impact on business visibility.
Implimenting the right strategies gets results, but it is important to see what is happening, and making tweaks to get the best out of any campaign. We provide ongoing analysis with full reporting for complete transparency throughout the initiative.
Your business is unique, and your local SEO strategy should be too! Our team works with you to develop tailored solutions designed to achieve your business goals. With complete transparency and clear pricing, you can enjoy the best Local SEO outcomes possible with no surprises.
SEO uses a variety of strategies to ensure your website, offer page or product appear high in the search results for relevant searches. Local SEO uses these techniques to focus on those specifically looking for services in the location around your business.
Yes, but don’t let that make you think it is not worth getting involved. Using Google Maps and Search together, it is an incredibly powerful tool for attracting local customers to your business.
There are three steps. Visit www.google.com/business or click your business name on Google Maps, enter your username and password, log into your Google Business Account
This depends on the market, the competition and your business goals. Local SEO can include keyword optimization, Google Business Profile, reviews, off-page SEO and other initiatives. Our FREE consultation will build a custom campaign to make Local SEO work for you.
By optimizing your digital content and profile to focus on keywords and search phrases based around your location, local business optimization targets consumers local to you who are actively looking for your product or service.
Yes, they provide location specific information and keyword friendly content to increase your business visibility in search results.
It includes information about your business including name, address, opening hours, as well as photos, offers, reviews and a custom description up to 750 words long.
Yes, it can have a significant impact on how customers find your business and boosts your reputation for the local community.
Each location can have its own business page under your account, with each landing page optimized for keywords and phrases for its specific location.
At Leading Marketing, we believe in uniqueness. This is why we aim to understand your operation before we plan and recommend a winning SEO approach. We encourage you to take advantage of our free website audit, as it will immediately reveal the areas in which your web pages could use some optimization.
Of course, there is no commitment necessary, but we will always be available if expert assistance is required to correct the concerns that are highlighted.
If you’re ready to take the first step to improve your visibility, reach out to us via e-mail at info@leadingmarketingllc.com or call us at 1 (813) 575-4917!